BARBIE®: THE EXHIBITION

Barbie: A Design Icon Celebrated at The Design Museum

Step into a world where fashion, architecture, and cultural evolution converge through the lens of one of the most iconic dolls in history. The Design Museum proudly presents "Barbie: A Design Evolution," a major exhibition running from July 5, 2024, to February 23, 2025, marking the 65th anniversary of Barbie®. This unparalleled exhibition explores Barbie's impact on design, featuring over 250 remarkable objects that chronicle her journey from 1959 to the present day.

The Evolution of an Icon

The exhibition delves deep into Barbie's design evolution, showcasing rare, unique, and innovative dolls that have captivated generations. Visitors will embark on a journey through Barbie's universe, starting with a rare first edition of the very first doll released by Mattel in 1959, known as "Number 1 Barbie." This doll set the stage for a brand that would become a global phenomenon.

Fashion Forward

Barbie has always been a trendsetter, and the exhibition highlights her most fashionable moments. One of the standout pieces is the groundbreaking Day to Night Barbie from 1985, a doll that epitomized the era's career-driven women. The exhibition also features the best-selling Barbie of all time, the 1992 Totally Hair Barbie, which sold over 10 million units worldwide. These dolls not only reflect the fashion trends of their times but also Barbie's role in shaping and mirroring societal changes.

Celebrating Diversity

Barbie's evolution goes beyond fashion and into the realm of cultural representation. The exhibition showcases dolls that highlight the diversity of the Barbie range, including the first Black, Hispanic, and Asian dolls to bear the Barbie name. In a nod to today's multicultural society, visitors will see the first Barbie with Down syndrome, the first to use a wheelchair, and the first designed with a curvy body shape. These dolls represent Barbie's ongoing commitment to inclusivity and diversity, ensuring that children everywhere see themselves reflected in their toys.

Friends and Family

Barbie's world is rich with friends and family, each with their own unique stories and designs. The exhibition dedicates sections to Barbie's first friend, Midge, as well as the much-loved Christie and Teresa. Visitors will also get to know Skipper, Barbie's younger sister. Additionally, the evolution of Ken, from his introduction in 1961 to the present day, is on full display, showcasing six decades of his transformations.

Dreamhouses and Beyond

Barbie's influence extends into her environments, and the exhibition features a variety of her homes, vehicles, and other products. Highlights include the first-ever Barbie Dreamhouse™ from 1962, which has become an iconic symbol of aspirational living. These items reflect the tastes and trends of their respective eras, showcasing how Barbie's universe has consistently engaged with modern design in an accessible and aspirational way.

A Celebration of Design

"Barbie: A Design Evolution" is more than just an exhibition; it's a celebration of how a simple doll became a global icon through the power of design. Whether you're a lifelong Barbie fan or a design enthusiast, this exhibition offers a unique opportunity to explore the cultural and artistic impact of Barbie through the decades. Don't miss your chance to experience this extraordinary journey at The Design Museum.

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“DOLLHOUSE” VANESSA MORATA

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“PORTRAIT OF DAZZLE” SHIGEKI MATSUYAMA