GUCCI SUMMER STORIES

Exuding the vivacious aura of the sun-drenched season, Gucci introduces 'Summer Stories', its latest campaign, artfully brought to life amidst the tropical vistas of Los Angeles. This collection features an array of ready-to-wear apparel and accessories that encapsulate the thrill of new discoveries and journeys, showcasing a plethora of lively stripes, dynamic prints, and a modern twist on the classic GG emblem, rooted in a bygone era.

The essence of leisurely Summer vibes is woven into a captivating collection of images that evoke a sense of serenity and relaxation. The varied range of pieces effortlessly transitions from daytime to nighttime, from leisurely poolside mornings to the promise of beach sunsets. The bold patterns of graphics and florals, presented on breezy fabrics, become animated under the summer sky, ready for any kind of adventure or event. The collection puts the spotlight on the textures of raffia, employed in the design of handbags, footwear, and other accessories, further decorated with pompom enhancements that echo the season's laid-back ethos. Moreover, the enlarged interpretations of the House's traditional GG symbol are displayed in a thoroughly modern fashion.

SHOP GUCCI SUMMER EDITOR’S PICKS