EXQUISITE GUCCI
“I’ve always been charmed by cinema. For its power to tell stories that can probe human adventure and its drift,” begin Alessandro Michele’s notes on the new Exquisite Gucci campaign, which draws inspiration from a series of iconic films by the late, celebrated sculptor of genres, Stanley Kubrick. Scenes are revisited by the Creative Director and reinhabited by looks from his latest collection for the House, paying homage to the past through imaginative infusions of the present. “I’ve always imagined my collections as films able to convey a cinematography of the present: a score of stories, eclectic and dissonant, that can sacralize the human and its metamorphic ability.”
Launched during Milan Fashion Week, Exquisite Gucci unfolded in a hall of optical mirrors — a metaphorical space that underlines fashion’s potential in expressing and exhibiting different sides of who we are.
The collection launches with a series of looks envisioned to bring individuality to the fore.
