KEL BY ELENA KONDRATOVA

KEL is a Ukrainian brand that prides itself on having revolutionized wedding and evening fashion presented its F/W ‘22 collection at Arab Fashion Week in search of new retail markets due to the ongoing war. But the ongoing turmoil at home did not stop its designer, Elena Kondratova from injecting d3 with a potent dose of sexy via side slits, plunging necklines and modern goth bride details. The KEL made a splash at Arab Fashion Week with its intricate accessories designed by Le Paon Accessories. Custom-designed warrior princess face masks fashioned with chains, sequined crowns and veils that conjured the mystery of a bygone era and history’s fabled female icons.

KEL was founded in 2009 in Ukraine and it successfully conquers the whole world and demonstrates a completely new format of evening and wedding fashion. The brand belongs to the luxury class, so it quickly gained recognition among celebrities and those who want to look unique at parties and red carpets.